Jojo Hedaya was brought up in New York, and then he went to college in Israel. It was in Israel that he met his best friend and now business partner, Josh Rosenwald. Their rabbi introduced them to each other since they were the only people in the class who had international BlackBerrys at the time.
Their friendship grew when they found out that they had so many things in common. Before going to college, they both attended Jewish high schools. Jojo was the vice president of Boston College where he studied philosophy, but he did not manage to graduate. According to him and his father, the experience he has gained from Unroll Me is by far better than any college education. Jojo, however, plans to go back to school and graduate since he is only three credits short.
Unroll me was created out of frustration according to Jojo Hedaya. He stated that he would send Josh an email he would not get a response since Josh was unable to find the email due to the too many subscriptions emails. Jojo continued to add that that out the entire emails anyone has 80% of those emails are newsletters, subscriptions, and updates.
He also added that other major ISP’s do not provide a better method of decluttering emails like Unroll Me. What unroll me does to organize the email, it then scans the emails and groups all subscriptions into one email named; the roll up. From the roll up you can then scroll and delete the subscriptions you don’t want.
Unroll me did not take long to gain many subscribers. Due to its sudden growth and success, it has attracted other investors. Jojo Hedaya and his partner recently sold part of the company to Slice.
Slice is a shopping app which was newly acquired by Rakuten intelligence analytics firm. Although details of the acquisition are yet to be released by the company Rosenwald, however, came out to assure their subscribers that the addition will not affect the services of Unroll Me.