Nicolas Krafft is a businessman who has spent the past 17 years working for L’Oreal. He started out as the marketing director of Kerastase. A few years later Nicolas Krafft was promoted to the marketing director of Asia and then as a general manager. This was followed by taking over the deputy general manager of Eastern Europe. He was then promoted to being the vice president of global business development.
He is now the General Manager of Pulp Riot International. They create professional grade products that are used in hair salons around the world. this includes a full range of permanent hair coloring dyes. They have three brands of hair colors depending on what a woman is looking for, such as the NeonElectric brand which is UV reactive.
He was on hand when the second annual fashion and beauty show was hosted by L’Oreal Paris.
The models were on a floating catwalk that was placed in the river Seine right in the center of Paris. Nicolas Krafft said that there were a lot of new seasonal looks shown at this event. Beyond showing people the new fashions the other intent of this event was to make both beauty and fashion more accessible to everyone.
In addition to professionals from beauty, fashion, and the movie industry, the public was also able to attend this event. Among the celebrities who went down the catwalk wearing new fashions were Eva Longoria, Louise Bourgoin, and Elle Fanning. Among the celebrities in attendance was Nikolaj Coster-Waldau who is on Game of Thrones playing the part of Jaime Lannister. Click Here for more information.
Nicolas Krafft said that L’Oreal Paris is determined to bring fashion and beauty to everyone. This effort included introducing 70 new hair and makeup looks and partnerships with many fashion brands such as Isabel Marant, Sonia Rykiel, and Miu Miu. There was also new jewelry on display from the luxury brand Chopard.