Steve Lesnard Shares The two Secrets Of Effective Marketing

 

The marketing world has been evolving in the 21st-century with social media platforms becoming more important than in the past. Despite the changing tides of marketing in the 2000s, Steve Lesnard believes the basic two rules of marketing which have always been successful can still be used today. Lesnard is one of the world’s most respected marketing experts and decided to share the two most important rules for creating an effective marketing campaign.

The first step to develop a popular and memorable campaign is to keep the ideas simple, according to Steve Lesnard. Throughout the career of the marketing executive, he has identified the best campaigns as those which are completed using the most simple terms. When looking to introduce a new product or service is to state the positive benefits of the product and state them clearly to the consumer. Steve Lesnard believes the effectiveness of the campaigns created by high-end lifestyle companies who quickly look to bring their products to a wider public at large.

Both Apple and the Peleton brand have looked to bring products once seen as a sign of luxury to the general public without lowering their profit margins or consumer expectations. A problem for many marketing experts when working with technology=based brands is to focus on the innovations and not the benefits of any product. See Related Link to learn more.

The second half of the process of creating a positive marketing campaign is to expand on the simple storyline already chosen and build on it by linking it to the lives of consumers. Customer reviews and testimonials are an area of growing importance for consumers who are looking to understand how a new product will add to the quality of their lives. Focusing on the most positive and impressive features of a product can be one of the best ways of creating a successful campaign with a range of media used to create an impact not quickly forgotten by consumers.

 

Additional Reference: https://danielbudzinski.com/podcast/the-art-of-success-podcast/steve-lesnard/ *Link every article

 

Louis Chenevert tips for stimulating growth in a company

According to Louis Chenevert, one of the best ways a company can experience optimal growth is by investing in their employees. Chenevert advocates empowering the employees by sponsoring or encouraging their self-development by advancing their education. As Chenevert says, a company can foster employee knowledge advancements by offering partial or fully funded scholarships. Since the employees are already acquainted with the company’s business, it is more likely that most of them will choose to advance their knowledge in the areas they find most challenging.

As a result, the company will stand to benefit a great deal from the newly acquired skills of their employee. Chenevert adds that a more skilled workforce is instrumental in the growth of any company, especially, when a company decides to venture into new areas. This is a tested strategy as Louis Chenevert successfully implemented it during his days as the CEO of United Technologies Corporation (UTC). While at UTC, Chenevert pioneered the Employee Scholar Program that sponsored UTC’s employees to pursue a total of 39,000 degrees.

Louis Chenevert also says that creating a system that rewards hard work in a company plays a vital role in the growth of an organization. When employees feel appreciated for their efforts in the company, they will be more motivated to work towards the company’s goal. Creating a peaceful work environment is also of utmost importance, as Louis Chenevert cites. When employees feel comfortable with the office environment they are bound to enjoy their jobs much more, making them more productive.

According to Chenevert initiating team building activities is another way to stimulate growth and productivity. However, Chenevert notes that most managers organize similar activities that have been around for long, while, they could be more innovative and nurture more fun activities that also count as team building.

Chenevert has led a bespoke career that has made him one of the most prominent executives of the modern era. Until 2014 when he retired from the corporate world, Louis was the CEO and Chairman of United Technologies Corporation. Additionally, Chenevert spent 14 years at General Motors where he served as the Productions Manager. Other reputable firms that Louis has worked for include Goldman Sachs and Pratt & Whitney.

https://medium.com/@louischenevert6/who-is-louis-r-chenevert-c1ae95052bce

Nicolas Krafft Plays Role In Bringing Beauty And Fashion To Everyone

Nicolas Krafft is a businessman who has spent the past 17 years working for L’Oreal. He started out as the marketing director of Kerastase. A few years later Nicolas Krafft was promoted to the marketing director of Asia and then as a general manager. This was followed by taking over the deputy general manager of Eastern Europe. He was then promoted to being the vice president of global business development.

He is now the General Manager of Pulp Riot International. They create professional grade products that are used in hair salons around the world. this includes a full range of permanent hair coloring dyes. They have three brands of hair colors depending on what a woman is looking for, such as the NeonElectric brand which is UV reactive.

He was on hand when the second annual fashion and beauty show was hosted by L’Oreal Paris.

The models were on a floating catwalk that was placed in the river Seine right in the center of Paris. Nicolas Krafft said that there were a lot of new seasonal looks shown at this event. Beyond showing people the new fashions the other intent of this event was to make both beauty and fashion more accessible to everyone.

In addition to professionals from beauty, fashion, and the movie industry, the public was also able to attend this event. Among the celebrities who went down the catwalk wearing new fashions were Eva Longoria, Louise Bourgoin, and Elle Fanning. Among the celebrities in attendance was Nikolaj Coster-Waldau who is on Game of Thrones playing the part of Jaime Lannister. Click Here for more information.

Nicolas Krafft said that L’Oreal Paris is determined to bring fashion and beauty to everyone. This effort included introducing 70 new hair and makeup looks and partnerships with many fashion brands such as Isabel Marant, Sonia Rykiel, and Miu Miu. There was also new jewelry on display from the luxury brand Chopard.

 

See also: https://www.homeworldbusiness.com/krafft-named-christofles-president-and-ceo-to-the-americas/

 

3 Reasons Why Richard Liu Qiangdong’s Journey in Business World is Successful

 

Richard Liu Qiangdong journey in the world of business has been a journey of defying odds and more importantly a journey of better decisions. Since he was a small boy, Liu has always interacted with business. In a recent interview, he pointed out that his early exposure to business molded him to what he is now; he is a global business icon. The following is a list of factors that have made his transition a reality, from a sociology graduate to one of the most successful business personalities in the world.

 

First, he is one of the few professionals that are adaptive to economic changes. Since Liu graduated, Richard has always understood that having a liberal approach to changes especially in business is one of the best ways to remain profitable even in the highly unstable business environment. Richard Liu has worked in different niches and one of the reasons that he is still in business even after hash economic times. According to him, 2004 was his most important year as a businessperson because he had to change his approach to business.

 

Second, Richard Liu Qiangdong understands that business ethics are important for any business. Over the years, Richard Liu Qiangdong has been one of the few professionals in the world of e-commerce to advocate for quality goods in this niche. Unlike typical businesses, it is easier to sell inferior goods without a direct effect on business. However, Liu believes that clients deserve more than just goods and offering good products is irreplaceable especially if the company wants to have a longer life in this business space. Pundits believe that this is the reason why JD.com is still the most efficient entity in Asia. Go Here to learn more.

 

Thirdly, Richard Liu understands the value of teamwork. According to him, teamwork and partnerships with other similar entities have given JD.com the ability to make huge strides in the world of business. This understanding has also made the company get funding from entities, for example, WeChat, this funding has given this Chinese giant a chance to expand their operations, and more importantly improve the consumer experience. In the recent past, JD.com has also partnered with different entities to work on different projects.

 

See also: https://seekingalpha.com/article/4226658-jd-com-will-richard-liu-deliver-2019

 

RICHARD LIU QIANGDONG

Mr. Richard Liu was born and brought up by his coal-shipping parents in Suqian, China. His parents valued hard work and education so much, and this made Liu Qiangdong do his best in every activity. At The People’s University of China, Mr. Richard Liu enrolled for a bachelor degree in Sociology. Due to his curiosity to know more, he started learning computer coding and engaged a lot in other computer related activities.

Eventually, Richard Liu graduated from the university and started searching for employment. Richard Liu landed a job at Japan Life, a large-scale natural supplement provider. Taking after his hard-working parents, he did his best to see the company grow at a high rate. Richard Liu’s hard work and passion for computers made him become the Director of Computers in the company. Liu Qiangdong quit Japan Life in 1998.

Mr. Richard Liu then decided to start his own business to see whether he could execute the entrepreneurial skills he learned from the university. In Beijing, he rented a small retail space and named it China’s Technology hub. He ventured into magneto-optical products. Richard Liu put most of his attention on customer service satisfactory by using technology in the best manner possible.

The competition was fierce in the technology market, but that did not hinder Richard Liu from selling only genuine products. This was because most of China vendors sold faux products. His decision of selling original and authentic products was based on gaining loyalty and trust from his customers. Read This Article for related information.

The business was flourishing, and Mr. Richard Liu enjoyed profits and good sales for five years. Unfortunately, SARs broke out all over in China. This affected many businesses including Liu Qiangdong’s Jingdong. He had to restructure his marketing skills and methods due to the changes in the shopping habits of his customers. That’s when he introduced an online shopping company known as JD.com.

Currently, other than being the sole owner, he is also the CEO of JD.com. It is considered as China’s largest e-commerce company. This self-made entrepreneurial success story makes Liu a real entrepreneurial genius.

 

Visit: http://richardliu.wikidot.com/

 

Richard Liu Qiangdong: Turning Tragedies To Treasure

Richard Liu Qiangdong has one of the most interesting business histories in the world. Richard Liu Qiangdong is the Chief Executive Officer and the Founder of JD.com – one of the biggest e-commerce platforms and online shops not only in China, but all around the world. Richard Liu Qiangdong throughout his academic life and his business ventures, has exuded excellence, tenacity, resiliency and perseverance which makes him as successful as he is today. Richard Liu Qiangdong might as well be one of the best business leaders the world has seen thus far.

Richard Liu Qiangdong did not initially study in a business school – he actually took up Sociology on his tertiary academic years. After which, he took an executive master’s degree in business administration in an international school. Interestingly during all these years that he was getting his formal education, he was self-studying programming on the side, unknowingly a skill that he will greatly utilize in the near future.

Right after finishing his executive degree in business administration, he went on ahead and built his brick and mortar business and sold magneto-optic products to his consumers. From then, he handled 12 brick and mortar stores located around Beijing. Read This Article to learn more.

Business was going fairly well for Richard Liu Qiangdong, until the SARS outbreak happened in 2003. SARS, a viral disease, headed on to end the business of Richard Liu Qiangdong – closing all of his brick and mortar stores. Richard Liu wanted to keep all of his employees and consumers safe from the epidemic – ultimately ending his business. But, this is the time where Richard Liu Qiangdong’s ability to bounce back from a really bad situation was put to the test. Richard then gathered his best minds in the business and tried to maneuver out of the situation – this is where 360buy.com was born, which we will know as Jingdong.com and now JD.com.

This is such a notable event for Richard Liu Qiangdong because he was able to turn a tragedy into a treasure. Richard rose like a phoenix from the ashes and saved his business from the brink of ending and this is an event that should serve as an inspiration to aspiring entrepreneurs.

Because of Qiangdong’s success in selling other goods online, Richard Liu Quiangdong has now been ranked by Business of Fashion as a top 500 “Most Influential Person In The Fashion Space”. Fashion is, of course, a $2.4 trillion market on its own.

 

Related Reference: https://www.therichest.com/celebnetworth/celebrity-business/men/liu-qiangdong-net-worth/

 

 

Meet Richard Liu Qiangdong: The Founder Of JD.Com

 

Richard Liu Qiangdong is a well-known businessman. Besides being the founder, he is also the Chief Executive Officer of the company called JD.com. JD.com is one of the biggest e-commerce platforms in China. Currently, this well-known company has worthiness of approximately $57.6 billion. Richard Liu Qiangdong, the founder of this firm, has a net worth of about $11 billion.

Walmart, a well-known shareholder at JD.com, owns 12 percent of the company’s shares. Rumors have it that JD.com has invested about $397 million in the Farfetch. The good thing is that each of the parties will benefit immensely from the partnership. Richard Liu Qiangdong, commonly referred to as Liu Qiangdong has done everything possible to make sure that the JD.com does not only prosper, but it also gets into its dreams.

Richard Liu Qiangdong is not just a successful businessman. He is also a learned fellow. He has a sociology degree from China’s Renmin University. He graduated from this great institution in the year 1996. Although he was a student of sociology, his passion was in the computer. He actually spent most of his time improving his computer programming skills. Also, he holds an EMBA from the well-known China Europe International Business School.

Richard Liu Qiangdong got a job at Japan Life immediately after his graduation. Here, he held various tasks including working as a director for computers as well as a director for business. In the year 1998, this focused man realized that he would make much money if he started his business. Therefore, he chose to start his own company in Beijing. He worked hard to ensure his business succeeds. In the year 2003, his business was doing so well that it had expanded to a level of having twelve stores. See This Page for additional information.

After some time, Richard Liu Qiangdong would do much better if he started an online business. He thought that doing online business would bring him more money than the physical business. This is how the JD.com came about. In the year 2005, Liu decided to close down all his stores in order to concentrate on e-commerce. The company has been expanding steadily because of his dedication and commitment. In general terms, Richard Liu Qiangdong is a talented and hardworking man.

Because of Qiangdong’s success in selling other goods online, Richard Liu Quiangdong has now been ranked by Business of Fashion as a top 500 “Most Influential Person In The Fashion Space”. Fashion is, of course, a $2.4 trillion market on its own.

 

Learn more about Richard on https://www.therichest.com/celebnetworth/celebrity-business/men/liu-qiangdong-net-worth/

Richard Liu Qiangdong, From A Humble Beginning To Great Success In Business

 

The longest journey starts with a single step, goes a Chinese proverb. Richard Liu Qiangdong has demonstrated the truth of this old Chinese proverb through his journey along the business world. As the founder and Chief Executive Officer of JD.com, Liu has created one of the most robust and successful e-commerce retailers in China.

 

Richard Liu Qiangdong has become one of the most celebrated business personalities in the world. His story of success is a source of inspiration to many who aspire for success in the competitive business world. The self-made billionaire has developed JD.com from a small startup to a large business empire with less than two decades.

 

Speaking during the recent World Economic Forum meeting in Davos, Richard Liu narrated his life experiences in business to an attentive audience of more than a hundred businessmen and women. According to the visionary business executive, his interest in business developed when he was still in college. The desire to make it big in life dissuaded him from seeking employment as a means of livelihood for his entire life. See This Page for more information.

 

Therefore, while still studying his Sociology degree at the Renmin University of China, he decided to sharpen his skills in computer coding. He was convinced that superior programming skills would give him an upper hand in setting up own business. To achieve this end, he began doing freelance online programming work. Within a short time, he became an expert at computer coding.

 

Upon acquiring the required computer skills, Richard Liu Qiangdong decided to seek some knowledge in business management. He consequently joined the China Europe International College, where he attained an EMBA. He joined Japan Life where he worked as a business and computer manager for two years. The short period he worked for Japan life equipped him with skills and experience to start his business.

 

In 1998, Richard Liu Qiangdong set up a store to sell computer parts in Beijing. Owing to his sharp business acumen, the business quickly expanded to twelve more stores within a short period. In 2003, the SARS outbreak in China led to the collapse of his thriving business

 

In the wake of 2004, Richard Liu closed down all his twelve stores and moved to online business. Today his online store, JD.com is one of the leading e-commerce retailers in China. The company has also expanded into other parts of Asia.

 

Visit: https://jingdaily.com/tag/liu-qiangdong/

The Background And Philanthropic Pursuits Of Entrepreneur Vinod Gupta

 

Vinod “Vin” Gupta is an entrepreneur who has worked in the United States for nearly 50 years. He first came to the United States from India in 1967, settling in Nebraska and enrolling in the bachelor’s level agricultural engineering program at the University of Nebraska. After finishing up the undergraduate degree in 1969, Mr. Vin Gupta sought out a master’s in business administration from the University of Nebraska at Lincoln.

He first found employment at a mobile home manufacturer, Commodore Corporation. While there, Vin was tasked with the job of sourcing local Yellow Pages phonebooks from locales around the United States and creating a database of all mobile home retailers and repairers. Read This Article for more information.

Vin Gupta reached out to distributors of Yellow Pages phonebooks all across the United States and eventually sourced all 4,800-odd local versions of them. Vin Gupta was allowed to work on his own to create the aforementioned database for Commodore Corporation. Mr. Gupta offered full ownership rights of the database to Commodore Corporation for a costly $9,000. If his then-current employer didn’t want to purchase the rights to the list of mobile home retailers, they would still receive free access to the list.

Gupta marketed that list to every mobile home company on the list. Within a month, he’d earned more than $22,000 from sales of that list. Vin Gupta founded Business Research Services & American Business Lists, a database company, after realizing just how much money such databases could be worth.

In 2000, Gupta gave $1 million to Ram Rati Gupta Polytechnic, a technical college in his Indian hometown, which provides access to “Women’s Education”. Several years later, he donated more than $2 million to the Indian Institute of Technology at Kharagpur. The school founded the Vinod Gupta School of Management in his honor. Gupta also helped fund the foundation of the Rajiv Gandhi School of Intellectual Property Law.

 

More about Vinod Gupta on https://ideamensch.com/vinod-gupta/

Richard Liu Qiangdong is A Rags To Riches Story

 

At the beginning of his life, Richard Liu Qiangdong had no idea he would grow his business to become a multi-billionaire. He started out with humble beginnings and that’s what allowed him to feel better about what he was doing to help other people. Since he started small, Richard Liu Qiangdong knew there were things he’d have to do if he wanted to be successful.

An interview called “An Insight, An Idea” sits down with Richard Liu to discuss his career and how he has transformed the retail industry. His company JD.com is now one of the largest retailers in all of China and it has been very successful.

Liu shared in the interview that while he knew there was a path he could take to make his company more successful, he didn’t anticipate the huge growth he had with the company. In fact, he didn’t even know how to make a billion dollars, but he managed to do it through his company. JD.com is better than many others in the world and it’s the second-best company on the internet. See Related Link to learn more.

Richard Liu Qiangdong knew what he was doing and worked his business the right way so he could help people get access to all the options they needed to shop for. Led by Richard Liu, JD.com continues getting better and saving options for people who need help. Richard Liu Qiangdong knew this was a priority when he started the company and he wanted to make sure he could help people understand they needed to get help with the options they could use.

It was his goal to keep showing people they could get new products and they could try different things with the products his company offer. Richard Liu also relied on technology to help him make a positive connection with all the people he did business with.

Even though there were things that made the company better and that’s a big part of what Liu focused on, he knew he could try opportunities that would help him reach different experiences with his company. Richard Liu Qiangdong looks at JD.com as an extension of himself and that’s what he pushes to make happen. There are a lot of things that he can use that might help people have a better shopping experience. These are things that Richard Liu Qiangdong knew would help the company and would make it easier for people to shop with JD.com.

 

More about Richard Liu Qiangdong on https://www.evergreendentalcarenh.com/