Mr. Richard Liu was born and brought up by his coal-shipping parents in Suqian, China. His parents valued hard work and education so much, and this made Liu Qiangdong do his best in every activity. At The People’s University of China, Mr. Richard Liu enrolled for a bachelor degree in Sociology. Due to his curiosity to know more, he started learning computer coding and engaged a lot in other computer related activities.
Eventually, Richard Liu graduated from the university and started searching for employment. Richard Liu landed a job at Japan Life, a large-scale natural supplement provider. Taking after his hard-working parents, he did his best to see the company grow at a high rate. Richard Liu’s hard work and passion for computers made him become the Director of Computers in the company. Liu Qiangdong quit Japan Life in 1998.
Mr. Richard Liu then decided to start his own business to see whether he could execute the entrepreneurial skills he learned from the university. In Beijing, he rented a small retail space and named it China’s Technology hub. He ventured into magneto-optical products. Richard Liu put most of his attention on customer service satisfactory by using technology in the best manner possible.
The competition was fierce in the technology market, but that did not hinder Richard Liu from selling only genuine products. This was because most of China vendors sold faux products. His decision of selling original and authentic products was based on gaining loyalty and trust from his customers. Read This Article for related information.
The business was flourishing, and Mr. Richard Liu enjoyed profits and good sales for five years. Unfortunately, SARs broke out all over in China. This affected many businesses including Liu Qiangdong’s Jingdong. He had to restructure his marketing skills and methods due to the changes in the shopping habits of his customers. That’s when he introduced an online shopping company known as JD.com.
Currently, other than being the sole owner, he is also the CEO of JD.com. It is considered as China’s largest e-commerce company. This self-made entrepreneurial success story makes Liu a real entrepreneurial genius.